Ubiquity needs a new logo. Something less abstract. Something a more iconic. Something that shouts awesome. The first logo was done pre-launch, before a strong community had formed around Ubiquity. This time the logo is being designed in the open, in a way that everyone can participate in the dialogue.

The designer leading the process is Sebastiaan de With of Cocoia. You can follow along and participate in a internet-time discussion on Twitter, on this blog post, or on Sebastiaan’s.

Open Question: What are strong metaphors for Ubiquity? Swiss army knifes, the enso mark, and conversation comes to mind. That’s for me. What about you?

Open logo design is uncharted territory — I’m excited to see how it turns out.