I'm Aza Raskin @aza. I make shiny things. I simplify.

I'm VP at Jawbone, focusing on health.

 

So You Want To Be A Designer: Top 5 List

Getting started in user experience can be difficult. Our profession has an identity crisis. You need look no further than swarm of acronyms that we hide behind: CHI, HCI, UI, UE, UX, IA, ID, IxD, IxSD,… the list goes on.

Our identity crisis means learning our field is like trying to inhabit the mind of a multiple personality disorder sufferer. For an aspiring interaction designer, figuring it all out is daunting. For anyone, it’s daunting.

This is my top-five list of what I’ve found to be most important to do and master if you want to get into design.

1. The Hardest Part Of Software Is Culture. Get A Book On Negotiation.

The hardest part about creating software isn’t software. It’s people. Creating a killer interface is meaningless unless you can convince the rest of your team, client, or company that it is worth the investment. Your job as a user experience person is to cultivate a culture where good design has a leading voice at the table. If you cannot communicate, you will fail. If you can not convince, you will fail. If you cannot listen, you will fail.

Much of what I look for in a designer is the ability to balance, persuade, and negotiate without compromising on design. To design is to inspire participation. Unless we can let our ideas become other people’s ideas—get others to want to champion design as their own—we will not be successful.

Getting To Yes is an invaluable guide in design: learning the art of listening and negotiation.

Learn to make mockups, prototypes, and videos. Learn how to create at the right level of fidelity to convince others: sometimes a sketch will do, sometimes pixel-perfect mockups are what you’ll need, and sometimes only an interactive demo will suffice. Learn to talk in use-cases to product managers and business-speak to business development people. Get a book on negotiation. It will be your best friend.

The hardest part of your job isn’t being creative or brilliant; it’s communicating and culture.

2. Know Cognitive Psychology.

You are designing for people; you need to be well versed in the abilities and frailties of the human mind. There are fundamental truths about of what we are capable that runs deeper than culture and language. How much can you store in short-term memory? What are the properties of your locus of attention? A priori, how long does it take to choose an item in an ordered list? How does habituation affect design?

If you can’t answer these questions, you need to get yourself a copy of The Humane Interface, How We Decide, and The Resonant Interface.

When I’m hiring, I don’t look for credentials, I look for knowledge. If you don’t at least know what GOMs analysis is and the cognitive science behind why undo is better than a warning, I know that even if your designs are good, you don’t understand why. That’s dangerous. Your gut can often lead you in the right direction, but it can also make stupid and avoidable mistakes. Potentially worse, you won’t be able to communicate and convince others of your ideas because you can only argue with feelings.

Interface design is as much a science as it is an art. Know the science, else you are walking blindly through a minefield of harmful design.

3. Learn to Program, Even If Poorly.

2,500 years ago, a Greek writer told us something about creating software: Thucydides wrote, “The society that separates its scholars from its warriors will have its thinking done by cowards and its fighting by fools.” The optimal society is one that mixes scholar-warriors and warrior-scholars. The same is true for companies that schism their designers and engineers. The most important trait a team can have is empathy. Without it, the implementers will not care, and the designers will not be realistic. When companies complain of specs and code being “tossed over the fence”, a lack of empathy is to blame.

The most powerful tool for creating empathy as a designer is prototyping. It meets the rest of the team half-way, is the second most persuasive artifact (the first being a narrated video of the prototype), and gives you a sense of what’s hard and what’s easy to implement. Having thought through the edge-cases and being able to speak an engineer’s language gives you street cred. You don’t need to be a great coder, but you should at least be able to get your idea across in in HTML and Javascript.

To design is to inspire participation. To do that, you need to be respected. For that, you need to be a designer-coder.

4. Create, Create, Create.

Great designers do design all of the time. They get mad in an elevator when the buttons are in a confusion order, or when the buttons on a ATM are incorrectly labeled. Then they take a picture and blog about it. If you don’t love creating and designing, you shouldn’t be in the field. You’ll need thousands of hours of practice to rise to the top of your game. In the end, you are designing for people so you need to intimately know people, and people are messy.

If you don’t have dozens of little projects you’ve created, learned from, and even discarded, you are doing it wrong.

5. Study Graphic Design.

I used to be a hard-nosed interaction designer, and eschewed visual design in favor of experience design. While it is true that getting interaction right requires a deeper understanding of human psychology, a read through Emotional Design shows that looks matter. Looks affect usability. Looks are just one aspect of designing for emotional beings—you need to think about the whole sensory experience of an object, from sound to touch—but looks are often the most immediatly apparent.

Study typography, study the Swiss grid system, learn how to make your designs pop even if it means being heavily inspired by others’ style in the beginning.

You are in the business of selling ideas. Unfortunately, an ugly mockup of a brilliant idea is often overlooked for a beautiful mockup of a derivative idea. To compete, you need to learn how to be an adequate graphic designer.

RT @aza So You Want To Be A Designer: Top 5 List | Follow @aza on Twitter | All blog posts

No related posts.

View all 1,456 comments


Lirik dan Kunci Chord Gitar ST12 – Rasa Yang Tertinggal


Great designers do design all of the time


thanks for sharing


thnaks thats great


the best article I’ve ever read and very useful for the children of the nation. I am very grateful to you all


tremendous things here. I am very glad to see your article. Thanks so much and i’m looking ahead to touch you.


I like your link because it contains lots of interesting information


I like your article because it is very good and also useful


wow, amazing it is very good post
Distributor Pulsa


That is a very goodd tip particularly to those new to the blogosphere. Simple but very accurate information… Appreciate yyour sharing this one. A must rewd post!


this article is very interesting to read
Agen Domino99 Online


Thanks for sharing your information, its great and i appreciated about it


Itulah artikel yang sangat informatif terdengar menarik. Terima kasih untuk menyediakan seperti informasi penting melalui posting Anda secara sederhana.


That’s a very informative article that sounds interesting. Thanks for providing such important information through your post simply.


You are Awesome


I really appreciate the kind of topics post here. Thanks for sharing us a great information that is actually helpful. Good day!


Hello, Nice, this is very impressive blog post. I read this,
Get good information and very amazing it. So many people like and me


Get good information and very amazing it. So many people like and me


Hi, very good info good job


I really appreciate the kind of topics post here. Thanks for sharing us a great information that is actually helpful. Good day!


Wow cuz this is very helpful work! Congrats and keep it up.


This article is very interesting to read and continue to write it, thank you


Nice Article !


Memang menjadi seorang Designer tidak mudah. perlu banyak perjuangan untuk menjadi seorang designer. Design di dunia modern sangat banyak penerapannya, mulai dari desain interior, desain produk, desain website, desain interface, dan lain-lain.


this article is very good and very interesting.


Very Nice ! thanks for the nice information


is very fond of this article because it gives a lot of inspiration


This is really very nice blog and so informative, It give us lots of interest and pleasure.


Nice post, Thanks a lot of for share the informative and useful blog.


I really like this publish here is more details for us thanks for referring to with us.


i love this site


geati information i appreciated about it, thanks for you sharing


I really like this article, and this article is very interesting to read. thank you and continue writing it


Nice Article i ever read !


I agree on “create, create, create” point. If you don’t have a creation, then you can’t call your self creative person.


this article is very nice and very interesting to read


Yes I agree


I have to thank you for the efforts you’ve put in penning this blog.
I am hoping to view the same high-grade blog posts by
you later on as well. In fact, your creative writing abilities has
motivated me to get my own, personal site now ;)


This article is helpful bro!
If you need an international standard makeup course kindly check Harga Kursus Makeup Artist !


This is amazing publish and you are showing so amazing what it really your information.this type of publish I always want and really these times is available at your web web page


I often visit your site because it is very good


thank you for your inspiring article


Dibangun oleh Bill Bowerman serta Phil Knight, seseorang pelatih juara lari serta atlet sudah memiliki komitmen untuk menambah perform atlet, dari mulai sepasang sepatu lari yang revolusioner, Nike sudah merubah alur satu berolahraga.


good article, if u like you can visit new article very good at : pokerbintang


this article is very useful and very interesting to read, I really like it


Hello, this weekend is nice in favor of me,
for the reason that this time i am reading this fantastic educational paragraph
here at my house.


i like it tips, think will improved my own skill
try look it
list plank nusa wood


Ahaa, itѕ nice discussion on the topic of this article һere at this weblog, I have readd all that, sso noww mme ɑlso commenting here.

Feel fre to visit mу site … jual pembesar payudara


Thank for your writting! It is very easy to understand and detailed. I hope you continue to have good posts like this to share


Thanks a lot for sharing your Article. Good to find an expert who knows what he’s talking about!


Thank you for these simple yet amazing ideas
Very interesting read and I agree


감사합니다. 정보를 제공했습니다.


good site, worth to bookmark


very good article, I will share this site


very difficult to find quality articles like this, thanks for your article


نادرا جدا هناك مقالة جيدة مثل هذا


مقالة جيدة ، أنا أحب


it turns out what is said out there true, this site is really good quality


woww, your site is very good and quality



jasa iklan instagram

good post, thanks
jasa iklan instagram


Thanks a lot for sharing your Article. Good to find an expert who knows what he’s talking about! You amazingly come with really good posts.


Amazing Good Post, maybe you can make another article
I Like it ^_^


Bandar Domino Indonesia


duniabandarkiu.tk


adujackpot.tk


susterjackpot.tk


damaikiukiu.tk


baliqq.tk


zodiakpoker.tk


Sangat menginspirasi sekali.. ok thank


Timses Jokowi-Ma’ruf Amin


Timses Prabowo-Sandi


Dapatkan Skin Dan Hero Gratis


the article you create is very interesting, I really like to read it
prediksi bola


be a good designer


thanks for sharing, nice


I love desain


I love desain & useful


It was really a great information thanks for sharing.


Let go of the past and go for the future. Go confidently in the direction of your dreams. Live the life you imagined.


En caso de avería, confíe en nuestro equipo de profesionales de Córdoba, experto en reparaciones y sustituciones de piezas para prolongar la vida de sus electrodomésticos de manera eficaz y económica. Me ha llamado la atención encontrar estos comentarios porque a mi, me vinieron a reparar, un técnico que, además de hacer su trabajo perfectamente, era un cachondo y me reí muchísimo. CREO que todos los que defienden a esta gente del sat no oficial” (), lo hacen interesadamente, me da esa sensación.


If you want to be a Best Designer in the world u must hard work and serious about this. You must hard work and learn allways about design and program for help you. If u hard work u can be the success designer. Trust me


I really like a site that has a discussion like this, I think your site is very useful for many people thanks for this site


A fascinating discussion is definitely worth comment.
I do think that you need to write more about this issue,
it might not be a taboo matter but usually people
don’t speak about these topics. To the next! Many thanks!!


Decent spread, its amazing to comprehend more about something awesome like this, wish you keeps referring to about your ideas with us


I enjoy the content of your article, hopefully there are many articles like this


only this site has a quality article, i like this site


Rejection doesn’t hurt, expectation does. Lie doesn’t kill, denial does. ‘Forget’ doesn’t heal, ‘Forgive’ does


Really a great addition. I have read this marvelous post. Thanks for posting.


Love yourself instead of abusing yourself


wow I really like this site because it provides an education and also a very good education I think you can continue to do this work and keep on creating things like this because this will help a lot of people


Look at the situation from all angles and you will become more open


Dreams will never work unless you do


Very creative idea, congratulations .. it’s nice to see that a creative person can be of anything to do something, commendable ..


Nothing is impossible, anything can happen as long as we believe


I was very impressed by this post, this site has always been pleasant news. Togel Online Thank you very much for such an interesting post.


After I read your article I was very interested and it was very helpful for me , I wait for your next other article ,thanks.


All the contents you mentioned in post are too good and can be very useful. I will keep it in mind, thanks for sharing the information keep

updating, looking forward for more posts.


Thanks


Thаnks for sharing your thougһts on Essay Writing.

Ꭱegards

Feel free tⲟ surf t᧐ mү blog post …

Https://www.ukbestwriting.com


To practice patience, the enemy is the best teacher


thanks guys


Many people are so poor because all they have is money


Please let me know if you’re looking for a author for
your blog. You have some really great articles and I thjnk
I would be a goold asset. If you ever ant to take
some of the load off, I’d love to writye some content for
your blog in exchnange for a link back to mine. Please send me aan email if interested.
Regards!


Great goods from you, man. I have be aware your stuff previous to and you are simply too excellent.
I really like what you’ve received here, certainly like what
you’re saying and the way in which you say it.
You make it entertaining and you continue to care
for to stay it smart. I cant wait to read much more from you.
This is really a terrific site.


Thank you :)


Yes that’s right :)


You’re absolutety right :)


If some one desires to be updated with most recent technologies then he must be
visit this site and be up to date everyday.


Rejection doesn’t hurt, expectation does. Lie doesn’t kill, denial does


Awesome blog. I enjoyed reading your articles. Thanks to all the articles that you serve.


now open the new game poker online, gives a lot of advantages and attractive game appearance. Join now at Gudangpoker


If you want to be a good designer you must try make your unique fashion. Try try try is very important for the new designer. If you feel your style is very bad and u need study again. U can study in Design School. Many school like that in here


Love yourself first and everything else falls into line


Thank you for sharing superb informations. Your website is so cool. I am impressed by the details that you have on this blog. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for extra articles. You, my pal, ROCK! I found just the information I already searched everywhere and simply couldn’t come across. What an ideal web-site. Good job.


mantap bos infonya dan salam sukses


xYdi9N Thanks for the article.Thanks Again. Great.


Let go of the past and go for the future. Go confidently in the direction of your dreams. Live the life you imagined


you could have a fantastic weblog here! would you wish to make some invite posts on my weblog?


I really take pleasure in the blog.Really thank you! Actually Cool.Really informative post.Much thanks again. Fantastic.Thank you for the article. Really Cool.Thanks so much for the article.Thanks Again.



Dany

Hello, Nice, this is very impressive blog post. I read this,
Get good information and very amazing it. So many people like and me basketball games to play for free


Many people are so poor because all they have is money fun games for kids learning


What i don’t understood is actually how you are not really a lot more neatly-liked than you may be now. You are so intelligent. You already know thus significantly in relation to this subject, produced me for my part believe it from a lot of numerous angles. Its like women and men aren’t fascinated except it’s something to do with Woman gaga! Your own stuffs outstanding. All the time handle it up!


I’m going to read this. I’ll be sure to come back. thanks for sharing. and also This article gives the light in which we can observe the reality. this is very nice one and gives indepth information. thanks for this nice article.


Agen Judi Online Indonesia Terpercaya


this is very nice one and gives indepth information. thanks for this nice article.


It is great to have the opportunity to read a good quality article with useful information on topics that plenty are interested on.I concur with your conclusions and will eagerly look forward to your future updates.


good site and artikel i like thats and verry nice artikel thanks sir


wow nice article…


It is great to have the opportunity to read a good quality article with useful information on topics that plenty are interested on.I concur with your conclusions and will eagerly look forward to your future updates.


You need to take part in a contest for among the best blogs on the web. I will advocate this website!


Lululemon Canada Factory Outlet Sale Online WALSH | ENDORA


If you say that you never lied in life, then you are actually really lie


It is great to have the opportunity to read a good quality article with useful information on topics that plenty are interested on.I concur with your conclusions and will eagerly look forward to your future updates.


In these instances, we ask you to respect the decision of our authors and refrain from copying their material from the site in anyway.
So from our earliest days of camping we spent a little extra and made sure
that we had a good waste water tote. The following are certain Betfair
trading basic strategies:.


makasih gan buat infonya dan semoga bermanfaat


bagus bos artikelnya dan sangat menarik


ok salam sukses selalu sob


No matter how chic your outfit is, bad nails or hair will ruin it all


halo aku mulai sejak agen Agen bola resmi artikel yg kamu kepada teramat meringankan untuk aku beta berulang meninggalkan tidak sedikit ganjaran buat peminat judi bola online ayuk daftar dengan ana atau serentak kunjungi website awak disini ya aku duaja kamu http://areataruhan.info


keep doing this good work. because this work gives a lot of education to

everyone, thank you


glad that i found your site today, superb!


HUGO4D merupakan agen hkbgaming terpercaya yang menyediakan game togel singapore togel sydney dan hongkong. Permainan fair dan aman bersmaa kami. Join sekarang dan Jadilah Member Setia kami !!!!


Ligaciputra merupakan agen BOLA88 terpercaya dimana menyediakan banyak permainan dalam 1 id. slot online, casino online maupun bola online. Permainan terpercaya dengan uang asli dan menang berpapaun di jamin cair. Terimakasih telah bergabung dengan kami.


Great website and I look forward to seeing it improve over time.


I am thinking about ᧐ff carrying It’ѕ Toast! E-Juice at
our online vaping shp (https://nextdayvapes.ⅽo.uk).
Hаs anyone trieԁ thiѕ specific eliquid? Іs it well-known in thhe
vaping community? Cheers!


Professional and lovely spa with a good massage! I’ll make sure to come back. Thank you.


Difficult roads often lead to beautiful destinations. Unknown


A loving heart is the truest wisdom. Charles Dickens


Nice web.. thanks for information..


Great website and I look forward to seeing it improve over time


😘😘😘😘😘


nice information…


I know this website presents quality based posts and other information, is there any other web site which gives such information in quality?


You amazingly come with really good posts


Nice post


thanks for your site i thing i have a opinion same you sire and keep makeing artikel in here and i like thats


Thanks a lot for the post.Really thank you! Cool.


evden eve nakliyat firması


Your post is very useful and I like it very much. Thank you for wanting to share a good post like this. I will always visit your website if there is a recent article update


Who cares if one more light goes out in the sky of a million stars ?


And I’ll be sorry for now that I couldn’t be around sometimes things refuse to go the way we planned


Visit bandar poker online site for more detail and new experience


Wow that was unusual. I just wrote an really long comment but after I clicked submit my comment didn’t appear.
Grrrr… well I’m not writing all that over again. Regardless, just wanted to say great blog!



rere

You amazingly come with really good posts
daftar maxbet



rere

amazingly come with really good posts. Thanks a lot for sharing your Article. Good to find an expert who knows what he’s talking about
wwwsbobetuk



dojunh

zingly come with really good posts. Thanks a lot for sh
m.sbobetuk.com



refegt

ingly come with really good posts. Thanks a lot for sharing your Article. Good to find an expert who knows what he’s talkin
ibcbet


“such a Great article , i will recommended my friend to read this post
Very interesting 🙂
if u want more information like this, click my link maybe you will interest”

domino online uang asli


thank you very much..
your article very nice..
good job


Escorts Ьlonde escort singapore (platinumselection.net) are nott basically for erotic things.


fdgdfgrtyrtyuman psychology, a read through Emotional Design shows that looks matter. Looks affect usability. Looks are just one aspect of designing for emotional beings—you need to think about


affect usability. Looks are just one aspect of designing for emotional beings—you need to thin


F*ckin’ remarkable things here. I’m very satisfied to look your post.

Thank you so much and i am having a look forward to contact you.
Will you please drop me a mail?


u so much and i am having a look forward to contact you.
Will you please drop me a mai


Leave a Comment