Comments on: Intuitive Innovation Means Marketing

By: basur

basur — Tue, 26 Oct 2010 08:54:48 +0000

Thanks for putting into words what I have often tried and failed to explain to others.

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Want to create a product that’s “intuitive”? Want it to be innovative in interaction — buck the trend for a significantly better user experience? You might have to do what Apple does and spend millions of dollars to make that happen.

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By: Sex

Sex — Tue, 07 Sep 2010 00:56:59 +0000

Ok, that’s really what i always thought – the first time my father saw the iphone, he didn’t knew what to do.

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Ok, that’s really what i always thought – the first time my father saw the iphone, he didn’t knew what to do.

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Zayıflama Lida Fx15 Ve Biber Hapı Zlfvbh — Wed, 21 Jul 2010 15:50:30 +0000

Ok, that’s really what i always thought – the first time my father saw the iphone, he didn’t knew what to do.

By: Will McClellan

Will McClellan — Tue, 10 Mar 2009 20:55:57 +0000

An Interface is described as Intuitive when the person using it has familiarity with its operations based on prior knowledge of other Interfaces.

In a way he is right saying that zooming a picture is unintuitive because there has been nothing like it before. Other controls like moving the image around is completely intuitive with the physical equivalent.

By: Sebastiaan

Sebastiaan — Tue, 10 Mar 2009 17:10:58 +0000

It’s kind of a leap to call the iPhone’s interface to be non-intuitive based on the way you can gesture in a particular way to zoom in and out of content. This is, at best, a secondary function of the device. Not to mention that there’s alternative ways to zoom at all times, like double-tapping, which is familiar from the world of PC interaction, as well as something you are _intuitively_ inclined to do (how do I zoom? should I tap? etc.).

I don’t want to do a pitch for the iPhone, but the commercials weren’t intended to give a frame of reference when using the device; they were used to illustrate how straightforward the UI worked, and as a good secondary byproduct, it explained the more high level gestures. iPhone’s UI is intuitive by any definition; from sliding to unlock, to using the phone or listening to music. I’ve never had to explain anything to my mom apart from some seriously deep configuration that’s an edge usage case.

By: Kevin Warden

Kevin Warden — Wed, 11 Feb 2009 04:36:58 +0000

You are completely correct when you say the iPhone interface is not intuitive. I never saw those commercials and when I first played with the iPhone, I couldn’t figure out how to zoom. My wife actually had to show me (how embarrassing!).
I’m not sure what would be intuitive, but maybe re-using something that everyone already uses in another application?