New Ubiquity Logo: Round 2
There’s been an amazing amount of participation in the design process of the new Ubiquity logo. It’s been inspiring to see the range of ideas and quality of feedback that we’ve seen. Incorporating that feedback, designer Sebastiaan de With has sketched an utterly amazing 25 concept logos. Given the feedback on those ideas, we are now winnowing those original 25 down to three.
Please leave your comments and votes below!
Awesome and cute! How can you go wrong? The power socket is universal for charging (adding electricity), and by having Ubiquibot attach to the globe we have a clear metaphor for using Ubiquity to enhance the web. Even better, it’s easy to replace Ubiquibot with other plug-able objects as we continue working on other projects. This is a keeper — if we don’t use it for Ubiquity we’ll definitely want to for Labs, or future iterations of extension development.
The model solar system is a strong metaphor — ubiquitous but not tired. It ties in the globe/web motif of the Firefox-family of logos, placing the unadorned Firefox globe at the center. It shows that there is an system beyond the browser, ready to be extended and learned about. It’s also a wonderful simple explanation of a complex system — allowing any one to see the solar system in action with the turn of a crank.
Plus it has that steam-punk charm.
Points to watch-for moving forward with this concept: The globe should be identifiable as the Firefox globe, and the entire logo will have to work at small sizes.
Organic, living, interconnected, growing. All things Ubiquity. I love this concept, as does everyone else. It was the most popular choice. The difficulties in moving forward are making the plants look like they are enhancing and not strangling the planet, and somehow giving an active feeling.
The world-tree version of the logo is colorful and iconic. The relationship between the tree and globe feels, though, a bit adversarial. Plus, we’d have to be super-careful not to make it look like nuclear explosion when small.
Here are a couple that didn’t make the cut.
There’s something very human about hands. I’m quiet attached to mine. They touch, they feel, they create. They’re ubiquitous. They are also an extensible metaphor as the fiery hand and the cyber hand show.
It feels, however, perhaps too generic and easy. There’s no connection to the web, language, or organic community-based growth.
Interestingly enough, one of the three concepts for the Humanized logo was very similar hand. (I tried to dig it up, but wasn’t able to find it).
I like the direction of showing the interconnectedness of pages — blurring the edges, shuffling the pages, bringing the internet to you. By itself, though, I don’t think it is strong enough.
Puzzles and Build-a-Globe
The puzzle metaphor has been used everywhere. While easily grokable, it feels a worn thin.
I’m attracted to the assembling globe logos. Especial the one that’s flying together. I can imagine it looking stunning. I wonder, though, whether these would be better for a more low-level technology like Gecko — the things the Web is made of.