New Ubiquity Logo: Semi-Final Round
We’ve received an amazing amount of feedback regarding the new Ubiquity logo. There have been convincing arguments for why we should choose a particular logo, and many why we shouldn’t. There have been over a hundred and fifty voices, across the blog posts and twitter. The open-design process has been a wonderful, rich, and educational experience.
Unfortunately, we have to choose one logo in the end. Here are Sebastiaan’s higher-fidelity mockups we were working from:
(Note that although the Sun is pictured in the solar-model, in the final edition we were thinking of that the Firefox globe would be in the center, orbited by the moon.)
Before revealing which logo won, here are the criteria we used:
Emotional Connection. Strong logos affect strong emotional connections. The ineffable Mike Beltzner said it well: “Ubiquity is an emotional, conceptual thing more than it is a set of concepts that can be represented by verbs. To me, that implies a more emotional and conceptual logo.”
Remixable. We want a logo that begs to be played with, remixed, and reworked. Something that makes its way onto t-shirts, badges, stickers, and wallpapers. Something that’s meme-able (has memeing, if you’ll excuse the pun), and that people can make into their own.
Strong Metaphor. We want a icon that shouts “extend, empower, and connect the web”.
We also took into account the standard considerations: working at small sizes, being visually stimulating and recognizable, etc.
Drum Roll Please!
When Sebastiaan announced on Twitter that a logo had been chosen (without giving away which one it was), he was immediately pinged back by numerous folks saying that they hoped it was the Ubiquibot. That was relieving, because indeed it was.
Ubiquibot had by far the strongest emotional connection — with numerous commenters falling in love — and has already inspired (credit: Dietrich Ayala). The win is less dramatic in the strong-metaphor camp, but with the addition of the glowy lines, it pulls ahead slightly, with a sense of enhancing/pervading the web.
The Organic Globe was a close runner-up: inspirational, iconic, and fresh. But it just wasn’t as remixable or emotionally impact-full. The solar-model is classy, but emotionally cold.
We tried hard to incorporate language and magic into the concepts (runes, letters, and magic dust). And we even tried starting all over again, given the feedback. None of them really worked.
Sebastiaan isn’t done polishing the logo yet. The some funky perspective and the globe is a bitmap (which explains the blurry edges). Expect to see refinements soon.
We need feedback for the finishing touches to the Ubiquibot. Should something be hiding under his head-plate? Does Ubiquibot have any extensions himself (like Firefox ears?). Also, if you think the wrong decision was made, we want to know that too! Having emotions run high is no mean feet for a piece of software!