“Not The User’s Fault” Manifesto
Jono DiCarlo, a former fellow co-founder of Humanized, and a gallivanting user experience firebrand, has condensed his design experience into a thought-provoking and irreverent manifesto.
In sweetend condensed form, here is the manifesto:
1. Why do we code? For people, not for computers.
2. What do most people want? Not a computer.
3. Why does software fail? Its social effect is not what people want.
4. Why has Linux, which is free, not taken over the desktop? “Linux is only free if the value of my time is zero.”
5. Are users dumb? Never. Good UI design is humble.
6. Is UI design marketing? No.
7. What is the task of the UI designer? To make UI disappear.
8. Where is the science in UI design? Underutilized and unknown. It shouldn’t be.
9. Is change good or bad? It has a cost.
10. What is the evil of the bad interface? The sin of wasting the user’s time, breaking the user’s train of thought, and losing the user’s work.
I agree with all of it, except whether UI design is marketing. Great UI design can form the basis of marketing. The iPhone commercials, which were simply tutorials for using the phone, are the prototypical example. Great UI makes for great marketing. It is not a two way street, however. Great marketing can make for some pretty abysmal interfaces. As Jono points out in his manifesto, undecipherable microwaves are case in point.
There is much more to the manifesto than the bullet points above. Some of it will make you angry. Some of it will make you laugh. All of it will make you think. So go read it.
No related posts.