I'm Aza Raskin @aza. I make shiny things. I simplify.

I'm VP at Jawbone, focusing on health.


Massive Health: Raised Money, Spending On New Hires

This blog post is by my cofounder Sutha Kamal, who is Massive Health’s fearless CEO. He is by far the smarter of the two of us. He has previously sat on the other side of the VC table and most recently was the acting-CTO for Fjord, which is the mobile design firm responsible for making the a lot of the mobile experiences you have every day as good as they are. As a side note, the best gift I’ve ever received is having the funds we raised for Massive hit our bank account on the day I turned 27.

Aza and I have spent the last few weeks trekking up and down Sand Hill road, speaking with investors and looking for firms and individuals who share our mission to help people get healthy, and can help us build a great company. As a result, we’re excited that we’ve raised a $2.25 MM seed round from Felicis VC, Greylock Discovery Fund, Andreessen Horowitz, Mohr Davidow Ventures, Charles River Ventures, and Collaborative Fund. We’ve also got some amazing angels behind us, but our PR folks have asked us to keep the list short.

And now that we are funded, we are hiring.

Our goal at Massive Health is to bring the kind of innovation we expect from the Internet world to health care. As Aza mentioned, we’re excited to encourage a design renaissance in health care. We’re also excited to bring “big-data” analysis and other techniques to discover insights that improves lives. Crowdsourcing, game mechanics, and social networking are cool, and applying it to helping someone get and stay healthy? That’s exciting. That’s powerful.

There are some great companies in the consumer health space today, so what makes us different? Massive Health sits at the intersection of health care and consumer products. There are some great wellness and fitness apps out there. Whether it’s Nike+, or Cyclemeter (my personal favorite), if you want an app to help you get and stay active, you’re spoiled for choice. But what if you’re actually ill? Then there’s nothing sleek or sexy to help you manage your disease. You’re back to the world of clinical health applications that aren’t especially friendly, easy to understand or use, and certainly aren’t social. Today’s apps don’t appreciate that you’re a person. That’s simply not good enough.

We’re not proposing giving you a badge for eating your broccoli or letting you check-in and become duke of ranch dressing. Tweeting the details of your health isn’t particularly useful either. We are talking about tight feedback loops and deep insight into the interface which is your body. There is something magical in the intersection of health, motivation, data analysis, and your social graph. That’s where habits are formed, behaviors are changed, and people get healthy.

Doug Soo—our engineering lead—was employee #6 at Linden Lab, the makers of Second Life. They make enormously scalable systems and a product that’s fundamentally about people. It’s not a coincidence that he’s joined us.

We’re still in ninja mode, so we’re keeping the specifics under wraps. What we can say is that we’re looking for great people who believe in the social mission of helping people get healthier. Not just for wellness, but for the real health problems that plague our nation and the world. If our mission resonates with you, and you’re a great engineer with a lot of passion, we’d be honored if you’d check out our open jobs list. Otherwise, stay tuned… we’re excited to share more soon!

RT @aza Massive Health: Raised Money, Spending On New Hires | Follow @aza on Twitter | All blog posts

View all 146 comments

Congratulations on the funding and best of luck putting this together. This massively untapped space looks to be very exciting over the next few years

You will need clinical help – diabetes, weight, behavior, people. I am in the US on sabbatical until May 16th….over to you..

I agree, there is a wide open field ready for innovation here. I am excited to see what products & services you produce. So many of the ‘serious’ medical/health applications today just don’t cut it these days.


I would love to learn more about your business and how I can help you grow your team. I have been with Kforce Professional Staffing for over 4 years and part of our dedicated Healthcare Practice for 3 of those. We specialize in partnering with Healthcare Companies here in the Bay Area and helping place stategic consultants and full time employees with our clients.

Regardless of if you are ready for to partner with someone right now, we would still love to learn more about your business now in its infancy so that when you are ready … we know your story and how to help sell your opportunity to the right candidates.

My contact information is:
Eva Goodroe
Healthcare Technology

Hi Aza,

We might have something for you. We built a Mobile app that essentially is a secure client database (for storing meta data) that interfaces with the browser and then sends that data in real time directly to a web service. We have a couple of medical use cases that would apply to Massive Health – for example you can connect a bluetooth pressure cuff to the phone which stores your blood pressure in the database. Simply by connecting to http://massivehealth.com/ the data is instantly accessible to your web service.

I think it would accelerate you into the marketplace. The alternative is lots of Mobile app programming when all you really need is a web service which you’re building.


CEO 5o9 Inc.

Jane van Honk

With tears in my eyes I read your story about your Father. I commend your choice. Spent years of Corporate Retail ‘gedoe’ (a dutch word for alot of nothing!) with the world’s largest sports marketing firm ..mentioned earlier. After seeing my Father lose with Parkinson’s and could do nothing except stand by a watch a man who could be called one of God’s own just die a terrible death. I switched gears. To me it’s now about ..make your world matter! Started working with Mannatech and Glyconutrients which create Food Technology that interfaces Science, Medicine and Nutriton or the Earth’s real food. I work with an evolved Physician. in the south of Holland that is busy witha University project setting up anew Life Science Center on the University of Maasrticht Academic Teaching Hospital. The Theme of the Life Science Center is PREVENTION. Get Healthy, Stay Healthy and be Healthy. They are looking for solutions to our world’s health problems..I am passionate about what I do as I have experienced the unexplained miracles when people’s unhealthy cells transform into healthy cells. If I had only known about this new Food technology before losing my Father. I applaud you. Our world needs people like you. Steven Jobs needs people like you! God Bless!

We look forward to following your growth and continued success!

Very much looking forward to what you have in store for us.


My 4 golden rules for life-long mental and physical health:
1. Raw food diet- fruits, green juices and vegan meals is all you need.
2. Daily Exercise – swimming and yoga
3. Sex – hormones and healthy relationship
4. Purpose – a job you enjoy waking up to every day

We look forward to following your growth and continued success!

Our goal at Massive Health is to bring the kind of innovation we expect from the Internet world to health care.I am much impressed by your information and also it is much beneficial.Your story is much inspiring and attractive and also much understanding.

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Men cry in secret behind closed doors, often called “Men do not cry, ” he becoming enlarged.

There is physical health and then there is “mental health.” These are related. The problem is the American “mental health” industry is overwhelming “bad” for your health, and America. So what you don’t know, can hurt you. Moreover, if you don’t know about yourself, your natural talents and weaknesses, how can you know what is “healthy” for you and not. Lastly, your significant others are probably “at odds” with you for what is “the best” for you physically or “mentally”, for they more often are not of the same kind of “mind” — or more precisely, the same temperament.

So, Please Understand Me, I would be interested in talking Asa (for one, Jef was on my Amazon book friends list since early on), to see if there might be some interesting synergies regarding the use of Temperament Theory and our database of millions on the different “kinds” of people, possibly being useful in your endeavour.

George Cybulski,MD,MBA

I am a disciple of disruptive innovation techniques for delivery of healthcare. I would like to learn more about your organization.


Good concept. Would be interested to learn a bit more and discuss angel investing if you are still looking for any.

Great reading, good luck and staying tuned! :)

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sounds like a great idea, and certainly one that i’m personally interested in. while i consider myself relatively healthy, i am constantly looking for effective ways to stay motivated about remaining that way. and i’m always surprised by the plethora of perfectly smart, rational people around me making irrational choices about health because of the delayed-gratification issue. will definitely stay turned as massive health attempts to tighten up the feedback loop and apply design to the problem of fixing a lifetime of deleterious habits. best of luck!

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